PurePaw - Packaging Design

For a recent project, I designed a strategy to ensure PurePaw maintains a consistent design and branding standard across their upcoming sustainable pet products.

The design covers product packaging, promotional materials, online content, and all product-related elements. By creating a recognizable identity across their sustainable product lines, the aim is to enhance PurePaw’s reputation and help consumers easily identify their products both in stores and online.

This strategy applies to various items, including organic pet food, sustainable dog treats, recyclable pet toys, and other related sustainable products. It highlights PurePaw’s commitment to sustainability and appeals to environmentally conscious pet owners seeking products that benefit both their pets and the environment.